We love shopping green, but it’s a hard row to hoe! (Like that? Gardening reference in a GREEN article. Gosh we’re funny.) If you want to try things on, as in not shop online, you have to seek out expensive lines and city boutiques. So we’re super excited that Banana Republic is bringing more sustainable fashion to the mall.
Plus, when it’s BR, you know it’s not going to be too hippy dippy, and that the quality will be good. They describe it as eco-chic meets weekend chic. Items in the line will include the Classic Novelty Gaucho, Silk Explorer Shirt, Long Embroidered Strapless Dress, Short Sleeve Jamie Pocket Tee and Cargo Khaki Bloomer.
90% of the collection uses sustainable fabrications and trims like cotton, soy silk and bamboo. Eco-concious choices of signage and packaging will also be considered. to know you’re buying the best products for the planet, you’ll be able to look for BR’s green elephant logo.
“Together, we can help to reduce our environmental impact and preserve our natural resources, while running a business that’s as good for the earth as it is for our customer — one step at a time,” said Creative Director & EVP Design Simon Kneen. “After all, the ultimate luxury, and one we should all be able to afford, is a healthy planet.”
